As chief executive officer, Per Pettersen is responsible for the overall management and leadership of the company. Prior to founding Estalea, Pettersen served as senior vice president and chief technology officer of Commission Junction, an online pay-for-performance advertising provider and vice president technology at ValueClick (NASDAQ:VCLK). From 1996 to 1998 Pettersen founded and served as CEO for Active Internet Marketing, an e-commerce software solutions company that developed the proprietary software platform that Commission Junction utilizes. Pettersen has a wide range of expertise from e-business product strategy, ASP software development management, general operational management, finance, and online marketing. Pettersen served on the board of directors at Commission Junction and he is currently on the board of directors of inQ inc., Sherman Oaks. Pettersen earned his bachelor of science degree in electrical engineering and his master of science in computer engineering from the University of California, Santa Barbara.

As co-founder and chief technology officer, Roger Kjensrud oversees and drives the technology vision of the company. Most recently, Kjensrud served as director of engineering at Commission Junction, an online pay-for-performance advertising provider. Prior to that Kjensrud served as engineering manager at ITT Industries (NYSE: ITT) in the Advanced Engineering & Sciences (AES) division. Kjensrud also has senior engineering experience from Stanford Telecommunications, Inc. working on various digital communications projects for NASA. In 1996 Kjensrud co-founded Active Internet Marketing, an e-commerce software solutions company, and headed the company’s IT functions. Kjensrud earned his bachelor of science and masters of science degrees in electrical engineering from the University of California, Santa Barbara. Prior to that he also earned a bachelor of science degree in telecommunications from Gjøvik College of Engineering, Norway.